B2B: Sales Skills: Business-to-Business

B2B: Sales Skills: Business 2 Business

This 1 day intensive business-to-business sales skills course focuses on developing the critical skills needed to perform at the highest levels in B2B sales including prospecting, building a quality pipeline, establishing buyer-motive, building credibility & trust, negotiating, overcoming objections, closing techniques and much more. If you are currently selling a product or a service to a business then this course is for you.

To request a quote, please email us on info@salesmindset.co.za or click the button below and we will respond within 24 hours.




If you are selling a product or service to a company then this is the course for you. The course focusses on developing the critical skills needed to close more sales. The buyer and the selling landscape has changed dramatically in the last 5 years, which means that the way the seller interacts with the buyer requires a much broader range of complex skills, insights and level of engagement which they never had before. Technology has been a key driver to these changes with buyers having access to more information than ever before and yet they are also none the wiser about the decisions they should make. So skills like leadership, change management, educating the client, and high levels of EQ are critical attributes needed in sales people today. We not only unpack the anatomy of the successful seller but thoroughly cover the key skills needed to be successful at the highest levels in B2B sales including lead generation, pipeline management, prospecting, cold calling, setting up appointments, pitching, establishing buyer-motive, building trust, rapport and credibility, dominating your industry, cross selling, upselling, building value throughout the sales process, negotiating and closing techniques.

Salesmindset bridges the gap between theory and the practical application of the concepts, ideas and skills, so that at the end of the training the trainees will have a very clear understanding of how to implement what they have learnt.


To give trainees a thorough understanding of the critical skills needed to successfully close more sales.

Who should attend?

Everyone in B2B sales – Including sales consultants, sales reps, sales managers, sales executives.