2-Day B2B Sales Skills & Mindset Course
This 2-Day B2B Sales Skills & Mindset Course equips sales professionals with the practical B2B sales skills, a resilient mindset and execution disciplines required to generate high quality opportunities, improve conversion rates and drive consistent, predictable and measurable revenue growth.
TRUSTED BY LEADING ORGANISATIONS






“The Salesmindset B2B Sales Skills and Mindset Course is one of the most influential and impactful courses of my life”
Thor Van Eunen, Director, Viva Group
COURSE OVERVIEW
This 2-Day B2B sales skills and mindset course will teach you to think, act and execute in a way that sets you apart from your competitors, grows your market share and generates consistent, predictable and measurable revenue.
This intensive 2-Day B2B Sales Skills & High-Performance Mindset Course is designed to help sales professionals generate high quality leads, apply intelligent questioning techniques to uncovering problems, articulate value, reduce sales cycle lengths, get commitments, increase average deal size, close with confidence and grow their revenue.
Salesmindset blends the best sales methodologies and strategies including consultative selling, value based selling and emotional selling to equip our clients with the best knowledge, skills and tools to create the greatest impact on their revenue growth possible.
Participants learn how to prospect effectively, secure qualified appointments, demonstrate value, handle objections, qualify prospect carefully, build trust and credibility, influence buying decisions, get commitments, manage sales pipelines scientifically, close with confidence and reverse engineer 200% sales target.
Using a combination of neuroscience and performance psychology we also help salespeople develop the right mindset that drives the behaviours that generate the right outcomes in sales including mental and emotional resilience needed to drive massive action on the activities that generate revenue.
The result is a more disciplined, accountable and commercially effective salesperson capable of delivering consistent, predictable and measurable results.
If you want to learn how to generate consistent revenue with scientific certainty then reach out to us to discuss an inhouse solution for your sales team.
If you want to learn how to generate consistent revenue with scientific certainty then reach out to us to discuss an inhouse solution for your sales team.
“The impact of the training has been nothing short of remarkable — we’ve seen a significant improvement in sales performance across our entire organisation and a clear shift in mindset and attitude.” Terry Bantock, CEO, Unitrans
What Your Team Will LEARN
A practical, real-world and results-driven B2B sales course that combines modern B2B sales skills and mindset development resulting in superior sales execution and performance growth.
Build better quality leads in your pipeline, create forward momentum in your sales process, improve conversion rates, reduce sales cycle length and increase consistency in your billing.
Request a tailored quote for your sales team today.
LEARNING OUTCOMES:
- Prospect effectively and set up appointments with certainty
- Build a sales pipeline filled with qualified leads.
- Take consistent action on high-value, income-generating activities
- Execute with confidence, clarity and certainty
- Run structured sales conversations that convert consistently
- Articulate value, quantify ROI and reduce price resistance
- Handle objections confidently and move opportunities forward
- Close deals with confidence and consistency
- Improve conversion rates at each stage of the pipeline
- Increase average deal size through stronger positioning
Build better quality leads in your pipeline, create forward momentum in your sales process, improve conversion rates, reduce sales cycle length and increase consistency in your billing.
“The result of this B2B sales training has been nothing short of miraculous. Our account managers and account directors are landing meetings that we have never been able to secure
before. Dylan has been fundamental in helping to make our revenue goals achievable.” Brent Haumann, MD – Striata
WHO SHOULD ATTEND THIS B2B SALES SKILLS AND MINDSET COURSE
This B2B sales course is designed for sales professionals, account managers, business development teams and sales leaders responsible for generating revenue, improving pipeline quality and driving consistent sales growth.
If you want to grow your sales in a meaningful, practical and powerful way that generates results then get in touch and let us do a quote for you and your sales team.
This B2B sales training course is built for organisations that need to improve sales performance at a commercial level — not just develop theory.
It is ideal for:
• B2B sales teams responsible for generating pipeline and hitting revenue targets
• Salespeople, team leaders, sales managers driving performance, accountability, and results
• Account managers focused on growing existing clients and increasing deal value
• Business development professionals operating in complex, multi-stakeholder sales environments
• Companies looking to improve pipeline quality, conversion rates, and sales consistency
This B2B sales training course is designed for sales teams that need to deliver results — It’s hands-on, practical, and deeply engaging – delivering both the WHAT and the HOW – not just general sales theory.
For smaller groups of between 1-5 people, we recommend you join our public course version of this course. Our public courses are held at conference facilities in Sandton and Cape Town every few months to accommodate individuals and smaller groups.
Course Content
DAY 1: High Performance Mindset
On Day 1, this B2B sales skills and mindset course focuses on the psychological drivers of sales performance. Using principles of performance psychology and neuroscience, your team is given practical tools to manage their emotional state, overcome discomfort, and execute consistently on high-value, income-generating activities such as prospecting and cold calling.
In most sales environments, underperformance is not a skills problem, but an execution problem — driven by hesitation, fear avoidance, and inconsistency around the activities that generate pipeline and revenue.
This session equips your team to:
• Manage emotional responses in high-pressure sales situations
• Overcome fear, uncertainty, and resistance to prospecting
• Build discipline and consistency in income-generating activities
• Develop accountability and ownership of results
• Execute with clarity and intent across the sales process
The focus is not on motivation, but on building repeatable, high-performance behaviours that drive improved pipeline quality, higher conversion rates, and more consistent revenue generation.
The result is a sales team that executes consistently and takes control of its performance.
We help salespeople develop the mindset – disciplines, attitudes and habits – needed to drive the right behaviours and generate the right outcomes in sales. If your sales team need greater mental and emotional resilience, get in touch.
Equip your team with the sales skills and mindset to execute consistently and drive predictable revenue — request a tailored quote.
Day 2: Developing B2B Sales Skills
Our 2-day B2B sales skills and mindset sales course equips sales teams with the skills, strategies, and methodologies required to build predictable, measurable, and sustainable revenue in B2B sales environments.
This practical B2B sales course focuses on the critical drivers of sales performance — pipeline generation, conversion, articulating value, increasing deal size and closing — giving your team the ability to execute consistently with confidence and precision.
Your team will learn how to:
• Build a targeted, high-quality pipeline of qualified B2B opportunities
• Generate leads and secure appointments with minimal resistance
• Diagnose client needs and uncover real commercial drivers
• Create a compelling case for change and position your solution effectively
• Articulate value to reduce price sensitivity and increase deal size
• Manage objections and resistance throughout the sales process
• Influence buying decisions by managing client perception and emotion
• Identify buying signals and close deals with confidence and consistency
• Cross-sell and upsell to maximise revenue from every opportunity
• Build and manage a structured pipeline to improve forecasting accuracy
This is practical, execution-focused B2B sales training that organisations can use to improve conversion rates, increase deal value, and drive consistent revenue performance.
By the end of this B2B Sales course your team will have the capability to run structured, high-impact sales conversations, build stronger client relationships, and execute with the consistency required to win more business in competitive B2B markets.
30-Day High Performance Mindset Mentoring Program
Supporting the implementation of high-performance mindset disciplines while holding sales teams accountable to consistent execution and measurable outcomes.
This 2-Day B2B Sales Skills and Mindset Sales Course includes our 30-day high performance mindset mentoring program.
The program supports sales teams in applying the sales skills and mindset learned during training, improving consistency, reinforcing high-performance behaviours, and driving better execution in real-world sales environments. structured, self-managed framework designed to support ongoing execution once your team returns to the workplace.
The purpose of this program is to help your team apply the sales skills and mindset developed during the training in real sales environments, where consistency is often the biggest challenge.
Over the 30-day period, your team will:
• Reinforce the disciplines and habits required for high performance
• Stay focused on consistent prospecting and pipeline generation
• Apply the sales skills and strategies in live opportunities
• Track activity levels, conversion ratios, and key sales metrics
• Build accountability for individual performance and results
The program introduces a practical performance structure that links daily activity, pipeline development, and conversion rates directly to revenue outcomes — helping salespeople stay focused on what actually drives results.
This is not a replacement follow-up training, but a structured support tool to improve consistency, embed behaviours, and drive better execution after the course.
On completion of this B2B sales course we provide a supportive framework that keeps the salesperson on track whilst entrenching the mindsets and skills needed to drive superior performance in sales.
CLIENT REFERENCES
Having been in sales for many years and seen many guest speakers, Dylan is one of the most dynamic sales speakers I have encountered. Dylan is passionate and left us with a fresh perspective on our own abilities and performance.
Natalie Yeo
General Manager
Environ
Dylan’s expertise, top-quality content, and expertly delivered presentations have had a significant positive impact on our organization. Engaging with him has been an invaluable investment, and we look forward to continuing our partnership with Salesmindset in the future.
Jacques Greeff
Chief Excellence Officer
Unitrans
Fazlin Swanepoel
MD
ASI FInancial Services
Are you ready to take your B2B sales performance to the next level?
OUR CLIENTS ARE THRIVING
WHAT YOU GET?
The 2-day B2B Sales Skills and High Performance Mindset Sales Course is packed with incredible value that will transform your sales performance and your perception of what you ever thought was possible in sales.
This course will be the greatest step you take towards achieving your financial goals in B2B sales either as a salesperson, company or entrepreneur.
Included Resources
- 2- Days of World Class Sales Skills and Mindset Training
- 30-Day High Performance Mindset Mentoring Program
- Hard Copy of the Training Booklet
- Pre-Training Scoping Session
- Certificate of Completion
Find out more about this 2-Day B2B Sales Skills and Mindset SALES COURSE)
Please fill in the contact form and we will get right back to you.
Frequently Asked Questions
No we are not. We understand why companies may want this but Salesmindset is not affiliated with any countries registered body. Although we are based in South Africa, we position ourselves as an international brand that provides world class sales training and skills development in both B2B and B2C sales and high performance mindsets in order to drive the right behaviours and performance in sales. We want real salespeople to work with us for the growth and professional development they will attain and not because of an affiliation.
We recommend that if you are a group of 6 salespeople or more then economically it makes sense for you to do bring this B2B Sales Skills and Mindset Course inhouse and we will do the training at your offices or a sales training venue of your choice.
What if we only have between 1-5 salespeople? The exciting part is you wont lose out. We recommend you join our public course version of this course. We hold this exact course specifically for smaller groups at hotels in both Johannesburg and Cape Town every few months. Keep an eye out for our next public course near you. Our public courses are so exciting, you will be included in a group of no more than 15 salespeople all of whom come from different backgrounds, perspectives and industries. Anyone who has ever attended one of our public courses will tell you it changed their life. Here is a link to our 2-Day B2B Sales Skills and High Performance Mindset Public Course Page.
Salesmindset works with clients around the world including all main center’s and remote towns in South Africa We also do work all over Africa, having worked in over 12 countries in Africa and Europe, Australia, New Zealand and America.
That depends on how many salespeople you have and where you are located. We will tailor a price for you based on the number of trainees. Please complete the course inquiry form below and we will come back to you as soon as possible.
Yes, absolutely. Once the training has been approved by the client, we will conduct a scoping session with the client and assess their specific challenges, issues and problems that they would like addressed during the training. We will then tailor the training as much as possible to meet the clients specific requirements within the context of the course.
Yes we can certainly provide you with a certificate of completion should you request one. Please note we will only provide a digital copy of the certificate, but it will be set up for you to print and frame in colour)
Absolutely! You will get a hard copy (only) of the slide booklets for the two days training and you will get a hard copy of the 30-day high performance mindset mentoring program.