2-Day Sales Management & Leadership Course
Build High-Performing Sales Teams Through Exceptional Leadership, Accountability & Performance Management
trusted by leading organisations
Sales management & leadership - COurse OVERVIEW
Are you ready to fast-track your sales management skills and build a high-performing sales team? Accelerate your development with this practical 2-Day Sales Management & Leadership Course.
The 2-Day Sales Management & Leadership Course equips sales managers, sales directors, team leaders, business owners and senior sales professionals with the practical sales leadership skills, sales management systems and performance frameworks needed to build and lead high-performing sales teams.
Delegates learn how to improve pipeline management, forecasting, KPI management, accountability, sales coaching, recruitment, strategic sales planning, CRM discipline and the effective use of AI tools.
This practical sales management and leadership course provides proven systems, tools and management disciplines that improve execution, strengthen accountability and drive more predictable revenue growth.
WHO SHOULD ATTEND THIS COURSE
This course is designed for sales managers, regional sales managers, national sales managers, sales team leaders, business development managers, commercial managers, business owners and experienced sales professionals preparing to transition into a sales leadership role.
ENTRY REQUIREMENTS
There are no formal entry requirements. However, this course is best suited to experienced sales professionals, current sales managers, sales directors and business owners who want to strengthen their sales leadership, coaching, performance management and strategic sales management capabilities.
Sales Management & Leadership - LEARNING OUTCOMES
BY THE END OF THIS COURSE, YOU WILL BE ABLE TO:
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• Build High-Performing Sales Teams: Develop the leadership skills, management systems and performance disciplines required to build, motivate and lead consistently high-performing sales teams.
• Implement Effective Sales Management Systems: Build structured sales management frameworks, KPIs, dashboards and management rhythms that improve execution, accountability and sales performance.
• Improve Pipeline Management & Forecasting: Strengthen pipeline quality, identify sales risks earlier, improve forecast accuracy and create more predictable revenue outcomes.
• Coach Salespeople to Higher Performance: Conduct structured coaching conversations that improve selling skills, confidence, accountability and individual sales performance.
• Drive Accountability Through KPIs & Performance Management: Use sales metrics, dashboards and accountability frameworks to identify performance gaps, improve execution and increase team performance.
• Recruit, Develop & Retain High-Performing Sales Talent: Recruit the right salespeople, onboard them effectively and build stronger sales capability through continuous coaching and development.
• Lead Difficult Performance Conversations: Confidently address underperformance, deliver constructive feedback and manage challenging conversations professionally and effectively.
• Build a High-Performance Sales Culture: Create a culture of ownership, accountability, discipline, resilience and continuous improvement that drives long-term sales success.
• Develop Strategic Sales Plans: Align sales strategy, territory planning and customer targeting with business objectives to maximise revenue growth.
• Leverage CRM, Dashboards & AI: Use CRM systems, dashboards and AI-powered tools to improve sales visibility, coaching, decision-making and management effectiveness.
Ready to build the leadership capability, management systems and performance culture needed to drive consistent sales success.
Sales Management & Leadership - Course CONTENT
DAY 1: OPERATIONAL SALES MANAGEMENT
- The modern sales manager’s role
- Sales management systems and performance frameworks
- Pipeline management and pipeline quality
- Forecasting, reporting and sales predictability
- Sales metrics, KPIs and dashboards
- Execution, accountability and activity discipline
- Sales meetings, management rhythms and follow-up systems
DAY 2: LEADERSHIP & STRATEGIC SALES MANAGEMENT
- Sales coaching and one-on-one performance conversations
- High-performance mindset and sales team resilience
- Managing underperformance and difficult conversations
- Recruiting, onboarding and developing salespeople
- Strategic sales planning and territory management
- CRM discipline, pipeline hygiene and dashboard visibility
- AI tools for forecasting, coaching and sales management effectiveness
Ready to equip your sales managers with the practical leadership skills, systems and strategies to build a high-performing sales team?
PRACTICAL APPLICATION & SALES MANAGEMENT TOOLKIT
Practical Application
Delegates will participate in:
- Coaching simulations
- Pipeline review workshops
- Forecasting exercises
- KPI scorecard development
- Performance diagnostics
- Accountability planning
- Difficult performance conversation role plays
- Sales meeting simulations
- Strategic sales planning workshops
- Case studies and facilitated group discussions
Sales Management Toolkit
Delegates receive a comprehensive Sales Management Toolkit containing practical templates, frameworks and management resources that can be implemented immediately within their sales teams.
The toolkit includes:
- KPI scorecards
- Pipeline review templates
- Forecasting templates
- Coaching frameworks
- One-on-one coaching templates
- Sales meeting agendas
- Accountability planners
- Performance review templates
- Recruitment scorecards
- Structured onboarding frameworks
Empower your sales managers with practical tools, proven systems and leadership frameworks.
Why should we invest in this Sales Management
& Leadership Course?
WHY CHOOSE THIS SALES MANAGEMENT & LEADERSHIP COURSE?
- Comprehensive pre-training scoping session to tailor the course to your sales environment.
- Professionally designed, customised training manuals aligned to your business and industry.
- Practical management tools, templates and frameworks that can be implemented immediately.
- Highly interactive workshops, coaching simulations and real-world case studies.
- Combines sales leadership, management systems, strategy and high-performance mindset in one integrated course.
- Tailored to your organisation’s sales process, challenges and objectives.
- Delivered by Dylan Bowen and backed by Salesmindset’s experience training over 600 organisations.
- Supported by 5-Star Google Reviews and a proven track record of delivering measurable business results.
- a personalised certificate of completion.
Ready to invest in a Sales Management & Leadership Course that delivers practical, measurable results?
CLIENT REFERENCES
Having been in sales for many years and seen many guest speakers, Dylan is one of the most dynamic sales speakers I have encountered. Dylan is passionate and left us with a fresh perspective on our own abilities and performance.
Natalie Yeo
General Manager
Environ
Dylan’s expertise, top-quality content, and expertly delivered presentations have had a significant positive impact on our organization. Engaging with him has been an invaluable investment, and we look forward to continuing our partnership with Salesmindset in the future.
Jacques Greeff
Chief Excellence Officer
Unitrans
Fazlin Swanepoel
MD
ASI FInancial Services
Are you ready to take your sales management & leadership skills to the next level?
OUR CLIENTS ARE THRIVING
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Frequently Asked Questions
No. Salesmindset is an independent sales training company and is not affiliated with a SETA. Our clients choose us because of the measurable improvement in sales performance, leadership capability and commercial results rather than accreditation alone. If SETA accreditation is a procurement requirement within your organisation, please let us know and we’ll discuss the available options.
There is no minimum. We regularly deliver the course for individual Sales Managers through to leadership teams of 15+ delegates.
For organisations with only one or two Sales Managers, we also offer scheduled public courses throughout the year.
Every organisation is different, so we don’t guarantee specific sales results. However, participants typically leave with practical frameworks to improve coaching effectiveness, accountability, forecasting accuracy, pipeline management, performance conversations, sales planning and the overall performance of their sales teams. The objective is to equip Sales Managers with the skills, tools and confidence to lead higher-performing sales teams over the long term.
Unlike general leadership courses, which focus on broad management principles, the Salesmindset Sales Management & Leadership course is designed specifically for professionals responsible for leading and developing sales teams.
While effective leadership remains an important component, this course focuses on the practical skills required to improve sales performance. Participants learn how to coach salespeople more effectively, build accountability, manage sales pipelines, improve forecasting accuracy, conduct impactful one-on-one coaching sessions, analyse sales performance, develop top performers, address underperformance and create a high-performance sales culture.
The course also integrates high-performance mindset principles, helping Sales Managers lead with greater confidence, resilience and emotional intelligence while inspiring higher levels of commitment and performance from their teams.
Rather than focusing on leadership theory alone, this practical, results-oriented course equips Sales Managers with proven tools, frameworks and strategies they can implement immediately to improve both individual and team performance.
Absolutely. Every organisation has its own sales strategy, sales process, management challenges and commercial objectives. Before the training, we work closely with you to understand your business, products or services, target market, sales methodology, organisational structure and the specific challenges facing your Sales Managers.
This enables us to tailor the course content, practical exercises, case studies and discussions to reflect your business and the day-to-day realities your Sales Leaders face. The result is a highly relevant learning experience that participants can immediately apply within their own teams.
Whether your organisation operates in financial services, manufacturing, engineering, technology, pharmaceuticals, agriculture, telecommunications, logistics or another industry, the course can be customised to align with your objectives and maximise its impact.
Yes, we provide a digital colour certificate of completion set up and ready for print.
Absolutely! You will get a hard copy (only) of the slide booklets for the two days training.
Find out more about this course?
Please fill in the contact form and we will get right back to you.